BMW Lifestyle

BMW Lifestyle at Durham BMW


The thrill of the drive. The pulse of the track. The freedom of the open road. The moments that accompany every journey. Whatever drives you every day, BMW M Performance Parts, Accessories, and Lifestyle items will inspire you to take your passion to new heights. From motorsport-inspired M Performance Parts, to sleek apparel and accessories from the M Lifestyle Collection, discover countless ways to live your life on a whole new level.

Shop All Lifestyle

Nothing Inspires More Than Diversity

BMW Collection

The products of the BMW Collection unite sporty style, comfort and functionality. The design and materials are inspired by our vehicles such as the BMW Z4 or the BMW Vision Next 100 Concept Car. Dashes of colour in copper, finishing details or textures and feel testify to inspiration and dynamism: For an innovative and uniquely personal look in the city.

BMW M Collection

Shaped by the distinctive design elements of BMW M models, the BMW M Collection combines track-inspired character with durable materials to impart a powerful presence on the road and off.

BMW Bikes

The completely new design and construction of the BMW Bikes are inspired by the current fixie trend. The formal vocabulary of the new bikes is clear, consistent and urban. At the same time, they impress not only with the sheer joy of riding, but also with intelligent design and innovative features and functions. Regardless of whether you want to ride a fast training regime or take a leisurely cruise through the city: The BMW Bikes make absolutely no compromises when it comes to quality and functionality. Just like you.

BMW Yatchsport Collection

For a self-assured and confident look on the water and on shore. The maritime flair of the BMW Yatchsport Collection unites style and understatement in the perfect look for sailing. Impressive – not only under sail.




The BMW Cruise M Bike

LIVE FOR THE RIDE Urban by nature, dynamic by design: The BMW Cruise M Bike combines a striking colour concept inspired by BMW M vehicles with top-quality technical components. Its hydro-formed frame and carbon elements help deliver a light, yet lively feel to make every ride equally freeing and thrilling.